GCC Commercial and Growth Leader.
14+ years of experience scaling high-growth businesses across SaaS, technology-enabled services, digital platforms, and regional operating businesses.
Candidate Summary
Prasadd is a GCC commercial and growth leader with 14+ years of experience scaling high-growth businesses across SaaS, technology-enabled services, digital platforms, and regional operating businesses. Most recently, he led GCC growth for a NYSE-listed organization, managing over USD 18M in annualized revenue and monthly revenue exceeding USD 1.5M across UAE, Kuwait, Qatar, Oman, and broader regional markets.
His core strength is building practical, revenue-focused GTM engines across performance marketing, sales operations, strategic partnerships, KOL-led acquisition, offline activations, CRM infrastructure, and revenue operations. He has led 50+ member cross-functional teams, reduced CPA by over 40%, improved marketing ROI from 2.0x to 3.6x, and increased conversion efficiency from 12% to 18%.
For Wati, Prasadd brings hands-on regional revenue ownership, deep GCC market understanding, and strong experience building scalable B2B and B2G growth motions. He is especially focused on helping businesses use WhatsApp-first engagement, automation, AI, and multi-channel customer journeys to improve acquisition, conversion, support, and retention.
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Core Strengths
Experience launching and scaling commercial operations across UAE, Kuwait, Qatar, Oman, and broader GCC contexts.
Comfortable owning revenue, bookings, pipeline, CAC discipline, conversion metrics, and operating cadence.
Experience building institutional, channel, and ecosystem-led growth motions where local trust and distribution matter.
Experience building and managing high-output commercial teams, including sales managers, sales executives, field teams, and distributed operating structures.
Understands how paid acquisition, conversion, sales productivity, KOL-led acquisition, lifecycle marketing, and revenue operations connect to commercial outcomes.
Hands-on, commercially direct, data-informed, and comfortable moving between strategy, execution, and frontline feedback.
Why This Experience Is Relevant to Wati Middle East
Wati Middle East needs more than a market manager. The region requires a commercially accountable GM who can prioritize the right markets, inspect the current revenue base, build a disciplined partner ecosystem, localize the Astra AI narrative, and scale without over-hiring ahead of proof.
This operating plan is built around that logic: KSA and UAE as priority growth engines, partner-led CAC efficiency, Astra AI as the qualification and support automation layer, vertical-specific use cases across real estate, clinics, e-commerce, business setup, education groups, and voice-led customer engagement, first 30 days diagnosis before aggressive scaling, and a lean first-five-hire model before adding heavier leadership layers.
This website has been created as an interactive submission for the Wati General Manager, Middle East assignment. It is intended to show not only the FY27 strategy, but also how I would communicate, operationalize, and inspect the plan as a GM.